It occurred to me that thanks to the free Avatar Builder, it will be possible for people who have not purchased the game to accrue cash shop currency. And that led me to wonder: is there any reason why such people should not be able to buy the game in said cash shop, using said currency?
The answer obviously depends on whether the amounts spent, amounts received, or benefits received per dollar spent, change at all if you do this. The game purchase price is supposed to come with several months of subscriber status, which includes a hefty stipend, opening up the possibility that this method does skim off MWM in some way.
I'm pretty sure this does not change the equation, but I could be wrong. If I'm not though, it might be a good idea for the team to put the game itself into the cash shop. The AB would allow people to save up money to buy the game in the form of their cash shop currency.