Announcements

WE HAVE RESERVES! Check out this week's Tech Update here.

City of Titan's first official novelette has been released. Check it out!

Don't forget to leave update ideas or other feedback in our FAQ Feedback thread.

A Finance Idea

6 posts / 0 new
Last post
Dark Cleric
Dark Cleric's picture
Offline
Last seen: 4 hours 5 min ago
Joined: 05/14/2018 - 12:26
A Finance Idea

This is an idea that I had for one of my personal, entrepreneurial endeavors but I think it could fit nicely for CoT to help market their game. It's obviously not a new idea to try and get big streamers to tout the game, leading up to the launch, but actually getting them on board is the hard part. Especially with a relatively unknown-to-the-masses game. So, they need a financial incentive. As long as MWM can add a discount code field, they can create unique codes for people with enough of a fan base to justify. So, random streamer/gamer/youtuber/whatever has 100k followers on youtube. MWM contacts said person and says "we'll give you a code to give your followers. It could be 5-30% off the price of CoT and the streamer will get x% of the price or a set $ amount per code used. There are a few ways to do this. If they want a percent of the price of the game every time their code is used, there can be stipulations like "until your code has been used 100 times, you get 5%, after the 100th time you get 12%, and so on. This not only gives financial incentive for the streamer but also great exposure to a fan-base that might not otherwise ever know about CoT. That amount of money being taken away from MWM for each code used might seem like a lot...but the amount of exposure is sure to more than offset that.

Maybe they've already thought of something like this or have it planned. It was just a thought as I drove home from work today.

Compulsively clicking the refresh button until the next update.

DesViper
DesViper's picture
Offline
Last seen: 2 hours 42 min ago
Developer11th Anniversary Badge
Joined: 03/10/2014 - 00:55
Fun idea! Personally (not on

Fun idea! Personally (not on business team) I'd worry about exactly whom to collaborate with; streamers aren't renowned for their.........reliability :/


Moderator
My Non-Canon Toons
Avatar by MikeNovember
Terwyn
Terwyn's picture
Offline
Last seen: 2 days 5 hours ago
Developer11th Anniversary Badge
Joined: 12/04/2012 - 10:56
I've actually looked into

I've actually looked into that sort of thing already, and unfortunately given some of the legal realities involved, decided that it isn't in our best interests to pursue for the foreseeable future. And that's even before getting into character concerns of potential partners. This is, of course, not to say that discussing it further as an academic pursuit is off the table.

It is only when we stand up, with all our failings and sufferings, and try to support others rather than withdraw into ourselves, that we can fully live the life of community.

Business Director

Grimfox
Grimfox's picture
Offline
Last seen: 1 week 2 days ago
kickstarter11th Anniversary Badge
Joined: 08/05/2014 - 10:17
Curious to know about the

Curious to know about the legalities there. Does it have to do with your contract with Unreal? That said, there are a few people that will stream the game regardless of reimbursement. Massively Overpowered of course has a soft spot for all things COH. They will undoubtedly be giving the game a few turns in the stream cycle unless...-positive thoughts-

You'll also have a few people on the forums who have already pledged to stream when the game goes live. I think that's a start for viral marketing. That said the slow staggered launch is going to hurt that viral approach. Apex legends would not have done nearly as well with their campaign if they only had the character builder at launch. It's a totally different genre and different fanbase. Not apples to apples.I think it's going to be hard for COT to drum up a viral wave until they have issue 1.0 out. Issue 0 is not where you want that wave to crest. There wont be enough content to keep it going.

I have mixed feelings about getting issue 0 at all. I think you could garner a lot of negative press which could bury the game. But that is getting a bit off topic.

(at)Roxanna - Little Sister - Plutonium Bloom - MilkShakes
Triumph
Guardian
Virtue

Dev Tracker: http://cityoftitans.com/forum/fixing-dev-digest
Dev Comments: https://cityoftitans.com/forum/dev-comments

Doctor Tyche
Doctor Tyche's picture
Offline
Last seen: 4 days 16 hours ago
Developer11th Anniversary Badge
Joined: 12/04/2012 - 11:29
Grimfox wrote:
Grimfox wrote:

Curious to know about the legalities there. Does it have to do with your contract with Unreal?

Nothing to do with Unreal. There are certain obligations which would need disclosure and contract prepwork that would have to be done beforehand is all that he means. Not impossible, but it is impractical at this time.

Technical Director

Read enough Facebook and you have to make Sanity Checks. I guess FB is the Great Old One of the interent these days... - Beamrider

Planet10
Planet10's picture
Offline
Last seen: 4 hours 4 min ago
Joined: 03/23/2016 - 17:21
Dark Cleric wrote:
Dark Cleric wrote:

This is an idea that I had for one of my personal, entrepreneurial endeavors but I think it could fit nicely for CoT to help market their game. It's obviously not a new idea to try and get big streamers to tout the game, leading up to the launch, but actually getting them on board is the hard part. Especially with a relatively unknown-to-the-masses game. So, they need a financial incentive.

I see a few problems with this approach.
Full time streamers (the ones that generate the majority of their income from streaming) already have an established brand. Their livelihood is tied to donations and subscriptions. So they need to provide content (it can be the game itself or how they play the game or how they generate reactions) that their community enjoys. If CoT does not already fit nicely into the streamer's wheelhouse, they are taking a chance at risking their fan base (income). Also, in a wide generalization, full time streamers hop from game to game (whatever is the new hot release) to stay current. So they will not stick with a game long enough to establish a community within the game. At the top end of the spectrum, really famous streamers already have a core game that they are known for broadcasting. They aren't going to "jump ship" to promote CoT just because there is some sort of financial promise if they somehow get their followers to sign up. It is a hollow agreement that just sets up the company/game for ridicule while the fans wait for their streamer to get back to what they enjoy.

Part time streamers generally just do what they want because they enjoy it. Typically they stream just to interact with the outside world. They aren't "influencers" or have large followings. This might be where the plan in the OP lands. They will either do it because it is another revenue opportunity or the game interests them and the financial side is just a bonus.

If I were MWM, I would want to identify two types of streamers. (1) A passionate fan of CoT that wants to promote the game (probably someone from these forums). (2) A genuine gaming enthusiast that will give the game an honest shake and explore what it has to offer and give a fair assessment based on their gaming experience.

Also, as counter intuitive as it might seem, do not seek out the streamers to get them to promote the game. Make whatever promotional agreement MWM sets up known, then let the streamers come to MWM to get it going. Then MWM can use its presence to promote the streamers who want to broadcast CoT content. The impetus has to come from the streamer side of things. Either they genuinely have an interest in the game, or their fan base (i.e. revenue lifeblood) is interested and will let their streamer know.

"Just, well, update your kickstarter email addresses, okay? Make sure they're current?" - warcabbit