This is an idea that I had for one of my personal, entrepreneurial endeavors but I think it could fit nicely for CoT to help market their game. It's obviously not a new idea to try and get big streamers to tout the game, leading up to the launch, but actually getting them on board is the hard part. Especially with a relatively unknown-to-the-masses game. So, they need a financial incentive. As long as MWM can add a discount code field, they can create unique codes for people with enough of a fan base to justify. So, random streamer/gamer/youtuber/whatever has 100k followers on youtube. MWM contacts said person and says "we'll give you a code to give your followers. It could be 5-30% off the price of CoT and the streamer will get x% of the price or a set $ amount per code used. There are a few ways to do this. If they want a percent of the price of the game every time their code is used, there can be stipulations like "until your code has been used 100 times, you get 5%, after the 100th time you get 12%, and so on. This not only gives financial incentive for the streamer but also great exposure to a fan-base that might not otherwise ever know about CoT. That amount of money being taken away from MWM for each code used might seem like a lot...but the amount of exposure is sure to more than offset that.
Maybe they've already thought of something like this or have it planned. It was just a thought as I drove home from work today.
Compulsively clicking the refresh button until the next update.